What a Year: A Reflection on 2023 💥

Is it even December if your feed isn’t filled with wraps, rewinds, and replays?

So obviously, we had to get in on the action with our End of Year Wrap Event. Huge shout out to B&H Creators and Canon for being incredible partners - I mean how many events do you get to test out 5 different cameras to shoot content with?

And a big shout out to the Canopy community, you really showed up - the vibes and the fits were immaculate. We loved getting to meet you in person, hearing how much you love the app, and spilling the tea IRL. 

Check out the photos from the event HERE (and if you have any exceptional ones on your SD cards, send them our way 👀 [email protected])

What you need to Know-And-Go is below 🙂 

What’s Trending 🔥

Get ready for a year in review! Stars in your eyes, head in the clouds, let’s get dreaming.

Think vision boards, reflections on the previous year, how it started vs. how’s it going, etc. We’ve linked some videos for inspo, but seems like there’s an opportunity for you to set the trends here too 😉

Monetization Opportunity with Passionfroot

Passionfroot helps top creators get and streamline brand partnerships. 💸

You can simply set up a partnership storefront that makes it easy for brands to select the sponsorship & slots they want to book, send the inquiry, upload creative assets, and pay you - all in one place. 

Their Brand Network has hundreds of companies who are looking to sponsor and partner with creators for Q1.

Skip the waitlist with our code CANOPY and sign up here.

30 Minute Videos on TikTok… WHAT??

Talks of LONG form, like LONG LONG form video have taken over the TikTokverse. As if everyone’s views being in the gutter because they’re so heavily pushing sponsored content wasn’t enough, it’s been confirmed that even heftier changes to the algorithm are happening. 

According to leaks from a private TikTok Creator Event, the growth rate for long-form creators on the app is 5x that of short-form creators. TikTok said they wanted 1+ minute-long videos, and boy they were not kidding…there’s now even rumors about 30 minute long videos being tested on platform.

Now's really the time to start experimenting with longer form content, and start making that money with TikTok’s Creativity Beta Program.

Creators Take On the White House

We’re not the only ones seeing the value in digital media creators!

The White House this year hosted the first ever Digital Content Creator and Media Holiday Party with Canopy Community members @ItsGigiRobinson and @Ilana.Dunn in attendance.

I don’t think I need to remind you that the work you do is important– and it finally seems like the rest of the world is catching on.

ICYMI 📆 

• Ogilvy 2024 Influencer Trends Report

• YouTube Getting into Games

• Major Advertisers Pull out of X

• New Creator Campuses?? Check out Whalar’s Newest Project

See you in 2024!

We’ve loved getting to know you this past year and seeing the Canopy community thrive. Most importantly we are so grateful for your support, your feedback, and for being the best hype crew ever. We have so many exciting things coming next year, both in app and IRL, so get ready for some big updates in the New Year! 

From all of us at Team Canopy, Happy Holidays 🫶

Xoxo

Ayomi & the Canopy Team