The Drop is IMMINENT (& the tea is already being spilt) 💥

The energy I’m bringing is Nicki Minaj and Taylor Swift’s interaction at last week’s VMAs— or maybe Tube Girl letting everyone know she’s the main character. That is to say, we’re ready to cheer you on and get you paid.

What you need to Know-And-Go is below 🙂 

If this is your first time receiving our newsletter, welcome to the Canopy community - a safe space for Creators to learn, earn, and grow their careers. Our launch is just around the corner, but I have a feeling you might want early access (👀) to the Canopy App -- so download the private version now, complete your profile, and we’ll see you in the comments section. 👀

What’s Trending 🔥

Tube Girl! If you haven’t heard, I’ll fill you in. Sabrina Bahsoon has become a TikTok sensation for her videos unapologetically dancing in .5 lens on the tube. She’s inspired plenty of others to do the same (or the opposite). The song isn’t consistent every time, but it’s currently trending with this sound.

Well how often do YOU think about the Roman Empire? If you have no idea what I’m talking about, I wish I could be you. It was a simpler time then… BUT even Time Magazine is weighing in on the “How Often Do Men Think About the Roman Empire?” question. Ask a man in your life how often they think about the Roman Empire or give some thoughts on the “girl-version” of the Roman Empire.

Selling on Social 💰️ 

Platforms are putting some skin in the e-commerce game. With the official launch of TikTok Shop US just last week, we’ve pulled together a run down of the top shops you should know about to make that $$$.

• TikTok Shop: Brands list products for creators to sell on in-feed videos, while LIVE streaming, or in a special product showcase tab. Rumor has it TikTok may stop creators linking to other storefront platforms.

• Discord Server Shop: Still incoming, the Discord Server Shop is ideal for creators who have cultivated intimate Discord communities to sell products directly on the platform to their following.

• Amazon Storefront: Probably the one we are the most familiar with. An Amazon storefront lets you link your favorite products that can be purchased on Amazon and take a commission on every purchase you drive.

Brands Banking on Groupchats 🗨️ 

Everyone is trying to get in on the groupchat phenomenon right now. Creator spaces are getting more and more intimate (ahem… Canopy), and the big players are trying to stay involved.

• Patreon: In a recent Business Insider article, Patreon CEO stated that they were looking to redefine creator-fan interactions. Creators can have built in subscriber tiers and maintain that connection more personally.

• ClubHouse: Former audio behemoth, ClubHouse is also moving to groupchats to get people back on the app. In their own words, imagine if your group texts and your Instagram Stories met at hte park, talked for hours, became best friends and fell in love.” (We’re not too sure what that means either…)

Go Live on Vertical ⏯️ 

The moment we’ve all been waiting for, YouTube has finally introduced an infinite scroll, TikTok-Style, LIVE feed. If you love playing around on LIVE on TikTok, this new feature will let you do the same on YouTube. This move highlights YouTube’s growing push to short-form content. If you’ve ever thought about creating a Shorts audience, this could be your moment!

Dates to Add to Your Content Calendar 📆 

These upcoming holidays or cultural happenings (yes, Taylor Swift is a cultural moment) are opportunities to tap into the moment and plan ahead for what will likely be trending across socials. Ready your brand pitch or get whatever props you’ll need in order to make entertaining and culturally-relevant content.

Until Next Time…

Ayomi & the Canopy team